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Lyyti: revolutionising the events software market

Amit Pau Tuesday, 08 July 2014.

Finnish events management startup Lyyti has recently landed another new high-profile customer. Be Viacom, provider of marketing solutions for global brands including Comedy Central and MTV, joins a growing army of companies who use Lyyti's software to organise over 30,000 events worldwide each year. The question is, why are businesses flocking to adopt Lyyti's offering?

shutterstock 141915292Lyyti CEO Petri Hollmen explains "Over 95% of corporate events are private and non-ticketing, and this isn't where the current big players focus... most internal corporate events, such as seminars and HR training, are still managed manually and that's where we step in".

Where companies once would have juggled phone calls, email groups and Excel spreadsheets, Lyyti provides a single online tool to store and manage event logistics. Lyyti has made its software indispensable by developing tools including corporate event analytics and CRM integration, which are key services for its core B2B market. These sit comfortably alongside the general event management solutions, like QR code ticketing, that already feature in Lyyti's repertoire.

This kind of strategic product development is fuelling rapid growth at Lyyti - and it's an encouraging model of success for other nimble, problem-solving startups.

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Amit Pau

Amit Pau

Director of Corporate Advisory and EntrepreneurCountry
Amit is deeply passionate about helping companies exploit disruption (business models and technology) to transform their business. His 20+ years experience in the TMT industry has given a robust platform to launch numerous market leading solutions in areas such as enterprise mobility, mobile entertainment, managed data services, digital marketing and electronic commerce. Whether it is in a corporate leadership role or an entrepreneurial environment Amit consistently drives innovative 'go to' market strategies in order to deliver quantum growth.

In his previous high profile corporate positions at Vodafone, as Group MD for International Accounts and Business Markets, Amit was instrumental in creating strategic OEM partnerships with Dell, IBM and HP. Additionally, he led the Divisional Units of AT&T and GTS where he launched their e-commerce products and delivered significant scale.

Amit has transformed multiple entrepreneurial companies; whether it be as an investor driving the IPO's or NED working with the Executive team in refining their business models, mentoring them with scaling their operations in order for successful exits. This vastly enriching experience has enhanced his experience in commercialising innovation with a combination of business models and disruptive technologies.

Over the years Amit has served on a number of listed and private boards such as Vodafone Spain, Radamec Plc, IOS Plc and Goldnet, to name a few.
amit.pau@ariadnecapital.com

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