Internet use drives high online advertising spend
More and more advertisers are flocking to the internet across the globe, with the UK leading on the total proportion of advertising spent on the internet (29 per cent) – almost double the level for global internet advertising (15 per cent). UK online advertising spend in 2010 was almost the same as TV advertising (30 per cent), increasing by 16 per cent to reach £4.1bn
Communications revenues increased across the board in the 17 countries covered in the report compared with 2009:
- Total retail telecoms revenues generated £594bn in 2010, 1.9 per cent higher than in 2009;
- Total radio revenues reached £25bn in 2010, up by 5 per cent from 2009; and
- TV revenues increased by 7.7 per cent year on year from £222bn to £239bn.
Ofcom Chief Executive Ed Richards said:
“Across the globe people are embracing e-commerce and social media with enthusiasm. Our research shows that the UK communications market is performing well with prices, the range of services and innovation standing up well against international benchmarks.
“There are also issues which we will monitor carefully, such as the future roll-out 4G mobile services. We are pressing ahead with plans to release this valuable spectrum at the end of next year which will enable new mobile services for consumers.”