Follow Me: Creating Social Transactions - Penny Power
EntrepreneurCountry Global Wednesday, 17 March 2010.
The third and final part of the ‘know me, like me, follow me’ process is turning your followers into friends who you care about and who understand you and your needs. Once you have people who are following you closely you will have a concentrated group that know what knowledge you hold and what values you share. These people are your ultimate advocates and the most valuable part of your network. These people are your ‘business friends’.
Ultimately, when you achieve the status of ‘follow me’ you are creating significant influence within social media. Having followers and friends requires people to know you, like you and respect you.
Creating deep friendships requires you to know your place within the social media world and to know exactly what to contribute. By the stage of creating followers and friends you will have clarity about your expertise, you will be sharing knowledge and you will be liked. The volume of followers and business friends you have will depend on how wide and deep your network is. This is when you will see the benefit of building network that encompasses both.
‘Follow me’ is very much about ‘us’, the collective ‘us’. It is about being involved in something greater than just you, yet it is the most attractive part of being you as it reflects all that you want to contribute and share for the greater good of others. Your ability to be followed will depend on your ability to be a ‘leader’. Not a leader in the traditional sense, this is not about leading a team, but leading a movement and a set of thoughts.
There is confusion surrounding followers. What makes someone a follower? Can you say that all people that follow you, know and like you? Not in all cases. You may have more than 1,000 followers on Twitter, but have they just clicked a button and said ‘follow’ or do they actually know you, trust you and like you?
To me, a ‘follower’ is someone who has decided that they want to engage with you regularly, receive updates to your blogs and learn from you. Your followers want to access your mind and your inner thoughts. This is like having ‘fans’ in the celebrity world. You may have a very wide network, lots of people may like you, but the real value in your network is those people that have decided that you are the ultimate expert in your field of knowledge. They trust you to provide the contacts and people that will help them to keep up to date on anything that is in your sphere of knowledge.
The process of ‘know me, like me, follow me’ indicates that the number of people in each section reduces, but your relationships become more intense. Thomas believes that one in one hundred of your ‘know me’ network may ‘like you’. One in a thousand will become a follower.
Consider this network:
- 10,000 ‘know me’ – my network size on Twitter, LinkedIn, Ecademy, YouTube etc
- 100 ‘like me’ – those I have a dialogue with, may have met, they talk about me
- 10 ‘follow me’ – those that I have a shared meaning with and can collaborate with and help – my friends.
This is why it is critical to create a wide network and then create depth within it. You cannot create the golden nugget of having followers unless you have put in the time and the skills that create this level of trust and appreciation.
I am being very strict about this as I know that many people are blindly building networks, having lots of conversations, but unless they have a goal in mind and create a brand that creates this level of depth there is a danger that they are only creating noise. I want you to build a brand that makes you money and creates a sustainable, adaptable business to create personal wealth for you and your followers. That is the icing on the cake – when your time, energy and knowledge also help others to make money, that is ‘winning by sharing’, a wonderful phrase created by Leon Benjamin, Ecademy shareholder and consultant.
That is the opportunity that this new connected world delivers.
|This is an extract from Know Me, Follow Me, Like Me, a book by Penny Power and Thomas Power, who founded Ecademy, the UK's first social network for business, in 1998 with her husband Thomas Power. The Ecademy community now has members in over 230 countries and encompasses over 5,000 clubs and networks
Know Me, Like Me, Follow Me by Penny Power and Thomas Power is published by Headline Business Plus at £14.99.