Acqua: The Mobile Operator You Should Know About
There are over 70 million mobile phones in the UK today, and it's fair to say that the market is a little crowded when it comes to phone networks. The industry struggles with competition, lowering prices and providing handsets that aren't even manufactured by them. It's hard to find anything unique and different for mobile contracts, but new company Acqua aims to change that.
After 17 years in the telecommunication industry Renato Andre de Andrade Reis saw that crucial aspects were missing in this market. Aiming to fill these gaps is telecom start up Acqua. The company has developed a unique service that does a lot more than offer the user just calls and texts. Renato believes that the consumer is very disconnected with the operator and only core basics are provided. Acqua's central aim is to merge functional telecommunication with consumer lifestyle, adding a social component to a phone contract that has not been seen before.
Their first target is the Latin community in Britain (French, Italian, Spanish). Much like Lebera and Lyca they will provide a service designed for the needs of that specific community. But rather than just providing cheap phone calls Renato aims to bring in what he calls the 'concierge service'. This service will allow the community to find information relevant to their situation, from job listings to English lessons to room rents! The service will also allow the community to call a multi lingual customer service centre to help them with their needs, this is also being endorsed by the Spanish Chamber of Commerce to help filter the relevant jobs.
Acqua doesn't stop there, as an MVNO Renato truly wants to bring consumer together. One example is fashion. He aims to provide a service that allows users to pick an interest that they will then receive exclusive content about, from blog posts and videos to special offers and discounts around London. He believes the market could expand and will, to include various interests such as health, fashion, sport and music.
Acqua will be using an established UK network to host its services on, Renato explained that they have chosen one but there has been a lot of interest in the product with many big names putting themselves forward. Renato is excited for his product to launch in the UK and is already looking at taking it global and its 'part of Acqua's DNA' to relate to diverse communities, 'there is tremendous potential for global expansion, I have worked world wide and because of that I have a lot of people from South Africa to Brazil, from Spain to Germany! They would all love to see the brand launching in these places!' There are already talks to launch it in Brazil, Spain and Germany after the UK launch here.
Acqua aims on focusing on developing the niche corner of telecommunication that blends mobile with social, and like its founder suggests there is definitely the potential to break out of that corner and form an independent sector on its own.