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Infonomi: revolutionising big data analysis

EntrepreneurCountry Global Friday, 25 July 2014.

Istanbul is one of Europe's hottest startup cities, boasting plenty of disruptive young companies. The latest to make waves is Infonomi, co-founded in 2013 by Taner Yüksel to deliver big data and predictive modelling, with technology devised by an expert team of scientists, software developers and system analysts.

Its most innovative development to date is Kurbi, a mobile app that churns out micro-location information. Working in tandem with Kurbi Beacon, information is sent out via Bluetooth, enabling users to receive notifications about things like nearby discounts that they may be interested in, determined by where they've walked. This makes it an incredibly valuable resource for retailers, providing them with the tools to develop a better understanding of consumer behaviour.

Kurbi's method also gives users the ability to track and drive the traffic of people at shopping centres, while visitors to a museum could receive quizzes and interactive games. With the software available on both iOS and Android, it looks set to have widespread appeal.

Infonomi's partnership with SAP HANA makes this a scalable prospect with real potential to be disruptive. This David has wasted no time in striking up strategic relationships with companies looking for forward-thinking solutions, including Israel's Weissbeerger and the German-based GLOBAL. If a savvy Goliath decides to swoop in, there's no telling where Infonomi could end up.

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