What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Media


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Retail


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Smart Cities and Transportation


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Sweden

Stockholm: The new hub for entrepreneurs

Written by Julie Meyer on Wednesday, 09 September 2015.

Follow Julie’s Travels as she builds EntrepreneurCountry. She writes a regular monthly column, Adventures in EntrepreneurCountry, for British Airways Business Life magazine. Here is one her columns:

Swedish Pin Me To secures fresh investment

Written by EntrepreneurCountry Global on Tuesday, 08 July 2014.

Swedish serial-entrepreneur Lars Wingefors knows how to spot the next big thing. This bodes well for Pin Me To - a rapidly growing David enterprise offering a B2B solution for obtaining location-based data, which has just become his latest investment. And with an additional €160,000 now in the bank, Pin Me To is preparing to move up a gear.

Sweden's Epidemic Sound celebrates $5m investment

Written by EntrepreneurCountry Global on Tuesday, 08 July 2014.

Since the dawn of iTunes, the music industry has changed beyond all recognition, with digital downloads now driving the greatest proportion of revenue for the established Goliaths. Epidemic Sound is aiming to take the industry one step further, following an inaugural Series A funding win.

Fidesmo wants to revolutionise the way we pay

Written by EntrepreneurCountry Global on Monday, 02 June 2014.

Your line of work or daily commute often dictates the number of cards you may need to carry with you for various modes of transport. But the Stockholm-headquartered company Fidesmo has created a single contactless card, which they believe will streamline even the most cumbersome of wallets.

Cruitway's new platform improves recruitment prospects

Written by EntrepreneurCountry Global on Wednesday, 14 May 2014.

One of the biggest challenges for businesses of all sizes is finding the right employees. But Cruitway, an innovative Swedish startup founded by Adrian Swartz, is intent on eliminating that problem for good. The groundbreaking recruitment matchmaking platform follows three business philosophies: relevance, simplicity and employer ROI. Three ideals that ring true to the EntrepreneurCountry economic approach by aiming to create an economic ecosystem that caters for and enriches both economic Goliaths and potential-rich Davids.

Butlr reinvents the peer-to-peer marketplace

Written by EntrepreneurCountry Global on Wednesday, 14 May 2014.

Bultr, an ambitious Swedish startup, is taking the successful Airbnb model to a much bigger marketplace. If it's successful, it will show just how valuable Ecosystem Economics can be to the world of small businesses. From cleaning to private education, Butlr is trying to help people market their skills and get jobs done. The website is split into two parts - one for 'sellers' (big and small) to advertise their services, and another for 'buyers' to advertise jobs; recognising the importance of entrepreneurial service providers and their customer base alike.

Palo Alto Goes Global

Written by Julie Meyer on Tuesday, 17 September 2013.

I grew up near Palo Alto, so if I had a bias, it would be that Palo Alto is the epicentre of the tech world. And as ‘all things tech’ come to be understood as the driver of growth in business, like a massive snowball picking up speed down the mountain, it should be more important what’s happening in and around Palo Alto.