What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Smart Cities and Transportation


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Spain

Spain: The new hub for entrepreneurs

Written by Julie Meyer on Friday, 10 April 2015.

Roughly 470 million people speak Spanish as a first language, and I'm reminded of that every time I travel through Madrid airport. It's big, boisterous, sort of organised, and feels like the centre of its own universe: the Spanish-speaking world.

That world is going through massive change right now, and don't think it's not leading in its own way. The Anglosphere tech and venture capital world tends to think it starts everything, but those Latin folk know what they're doing.

 

IBM OPENS UP ENDLESS POSSIBILITIES FOR ENTREPRENEURS

on Tuesday, 26 August 2014.

IBM are passionate about building an entrepreneurial ecosystem, and we are delighted that they have become a global founding partner of entrepreneurcountry. IBM share the entrepreneurcountry ethos and are committed to supporting global entrepreneurs.

Agroptima impulsa la agricultura hacia el siglo XXI

on Tuesday, 29 July 2014.

Una industria milenaria como la agrícola no tiene por qué quedar al margen de la tecnología. Con esta premisa, la revolucionaria start up barcelonesa Agroptima ha lanzado una aplicación que permite llevar un control exhaustivo de toda la actividad que se realiza en el campo desde un dispositivo móvil.

WiMi5 allana el camino de la innovación en videojuegos con su nueva plataforma online gratuita

on Tuesday, 29 July 2014.

La creación de videojuegos ya ha dejado de estar en manos de unos pocos. Ahora, cualquier persona puede desarrollar su propio juego en espacios en la nube como WiMi5, una plataforma que permite a los usuarios acceder de forma gratuita a herramientas y tutoriales para crear sus videojuegos y publicarlos, sin necesidad de descargar ningún software en el ordenador.

Percentil alarga la vida de la ropa infantil tras una exitosa ronda de financiación

on Tuesday, 29 July 2014.

Todo aquél que tiene o ha tenido hijos sabe que la velocidad a la que crecen los niños hace que la ropa se quede pequeña en un abrir y cerrar de ojos, aun estando en perfectas condiciones de revista. Con la idea de alargar la vida de la ropa infantil nació en Madrid Percentil, un mercado online de prendas de segunda mano especializado en niños de entre 0 y 8 años.

Hacia las elecciones online: Scytl obtiene otra inyección de 15 millones de euros

Written by EntrepreneurCountry Global on Tuesday, 29 July 2014.

Las tradicionales urnas electorales podrían tener los días contados. O, dicho en otras palabras, el voto electrónico se perfila como una opción cada vez más plausible. Así lo apunta, por lo menos, el rápido crecimiento que está experimentando Scytl, compañía catalana de sistemas de voto electrónico nacida en 2001 en la Universidad Autónoma de Barcelona como spin-off, y que en los últimos tres meses ha visto cómo gigantes de la tecnología han desembolsado importantes sumas de dinero para su desarrollo.

Billage, el todo en uno para pymes, opta a un premio Small&Smart

on Wednesday, 16 July 2014.

¿Es posible gestionar todo el negocio con una sola herramienta? Billage, aplicación web colaborativa de gestión empresarial, así lo ha demostrado posicionándose como una de las soluciones online de referencia para autónomos y microempresas.

Startup The Fusion convierte a Madrid en la capital europea de la innovación

on Wednesday, 16 July 2014.

350 personas, entre representantes de innovadoras empresas, inversores y ponentes nacionales e internacionales, y un escenario de lujo como el Círculo de Bellas Artes de Madrid. Estos fueron los ingredientes que conformaron el éxito de Startup The Fusion, un nuevo evento sobre innovación y start ups que se celebró en la capital española los pasados 26 y 27 de junio.

Traity da el salto con una inversión de 4,7 millones de dólares

Written by EntrepreneurCountry Global on Wednesday, 16 July 2014.

En el mundo online resulta especialmente importante ganarse la confianza de los usuarios. Garantizar la información segura o reducir riesgos ofreciendo mayor transparencia son algunas de las armas para lograr una buena reputación. Y los fundadores de Traity lo saben muy bien.

Cabify Lite sale a las calles de Madrid

on Wednesday, 16 July 2014.

Desde el pasado 30 de junio una nueva flota de berlinas de color oscuro, Toyota Avensis o similar, recorre las calles de la capital española. Se trata de Cabify Lite, la gama que ha lanzado la start up Cabify de su servicio de coches con conductor a precios reducidos para traslados en ciudad.

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