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Case Studies


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Over beats competition for U-Start investment

EntrepreneurCountry Global Tuesday, 08 July 2014.

Over, the South African photo editing app, has built its business by letting users layer their photos with cool typography and artsy icons. But it was its sustainable and scalable model that wowed judges at U-Start.

overOver's idea for a marketplace that sells exclusive art and font packs showed the growth potential in its model. Underpinning its win was the strength of the product itself; its simplicity and ease of use undoubtedly being key factors in beating off competition from as far afield as Brazil and Russia.

This next stage in the app's development will enable Over to harness its Ecosystem Economics, offering the users who've been attracted to its simple, fun service the chance to discover and purchase new design packs. Sensibly, Over has now moved to guard its reputation during this monetisation process. It promises not to store or share user photos, squarely opposing itself against bigger rivals like Instagram and Facebook, whose dubious privacy policies are rapidly unnerving their users.

Now the potential has been identified, it's time for David to dance with Goliath. And that's just what the victory at U-Start can prompt. U-Start is giving Over the opportunity to take its ideas on its international investment roadshow. The young startup will now meet investors, VCs, angels and corporates all looking for opportunities to expand, and with its unique proposition, it's bound to attract the right kind of attention.

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