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Disruptive startup Estimote launches RealityHack Challenge

Amit Pau Wednesday, 14 May 2014.

Polish startup Estimote has issued an exciting challenge to their followers: build a brand new app for home automation that's compatible with Estimote's exciting Beacon technology. Their innovative product is already set to revolutionise how we interact with just about everything, providing 'personalised micro-location based notifications and actions'. In other words, by transmitting signals via Bluetooth, these tiny sensors introduce your smartphone apps to the physical world. 

shutterstock 162480329According to the Estimote website, compatible apps could soon greet you as you enter a shop, provide personalised product suggestions, take your payment and even organise delivery to your house.

For the RealityHack competition, co-founders Jakub Krzych and Łukasz Kostka have listed three everyday 'problems' and asked developers to become part of their ecosystem by creating apps to solve them. The challenges are: to give users peace of mind when leaving their homes, to make smart TVs and audio systems even smarter and more personalised, or to meticulously plan out schedules so that users are never late again. The apps must be in the App Store or Google Play by 16th May.

With the tech world still catching up with the potential of Beacons, this is a great opportunity for developers to show off their skills and come up with something truly disruptive - we're looking forward to seeing the winning entry.

Source: https://community.estimote.com/hc/en-us/articles/201869076-RealityHack-Challenge-1-Home-Automation

click to here read this article in polish.

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Amit Pau

Amit Pau

Director of Corporate Advisory and EntrepreneurCountry
Amit is deeply passionate about helping companies exploit disruption (business models and technology) to transform their business. His 20+ years experience in the TMT industry has given a robust platform to launch numerous market leading solutions in areas such as enterprise mobility, mobile entertainment, managed data services, digital marketing and electronic commerce. Whether it is in a corporate leadership role or an entrepreneurial environment Amit consistently drives innovative 'go to' market strategies in order to deliver quantum growth.

In his previous high profile corporate positions at Vodafone, as Group MD for International Accounts and Business Markets, Amit was instrumental in creating strategic OEM partnerships with Dell, IBM and HP. Additionally, he led the Divisional Units of AT&T and GTS where he launched their e-commerce products and delivered significant scale.

Amit has transformed multiple entrepreneurial companies; whether it be as an investor driving the IPO's or NED working with the Executive team in refining their business models, mentoring them with scaling their operations in order for successful exits. This vastly enriching experience has enhanced his experience in commercialising innovation with a combination of business models and disruptive technologies.

Over the years Amit has served on a number of listed and private boards such as Vodafone Spain, Radamec Plc, IOS Plc and Goldnet, to name a few.
amit.pau@ariadnecapital.com

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