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Case Studies


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Digital Ecosystems


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Retail


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EntrepreneurCountry Launches in Nigeria

Nkiru Asika Friday, 18 July 2014.

Nigeria is entrepreneurcountry. Nigerians are highly entrepreneurial, always hustling – in a positive sense – to improve their lot and build a better life for their children. The future of digital business in Nigeria is particularly bright because of a number of factors: first our overwhelmingly youthful populace – 70per cent are under the age of 30 – are digital natives, exposed, engaged and hungry for all the opportunities that digital-enabled technologies offer; second, we are the fastest growing mobile market in the world, with more than 100 million active mobile subscribers, ready to absorb everything from mobile money to mobile content, apps that tackle social issues and more.

shutterstock 161175473Recent years have seen significant growth within the digital landscape, from the sprouting of tech and innovation hubs, to the launch of major ecommerce platforms backed with foreign VC funding, to the phenomenal growth of social media. Going forward, the digital world is sure to grow as more of the population gains access to the internet, as sub $100 and even sub $50 smart phones enter the market, as the cost of broadband drops and the availability and strength of bandwidth increases. Digital technology is helping Nigerians to overcome some of the deficiencies in physical infrastructure and distribution, changing the way we do business and the way we live our lives.

When the UK Trade & Investment Office in Nigeria first introduced me to Amit Pau, Director of Ariadne Capital and EntrepreneurCountry, I was immediately drawn to EntrepreneurCountry's ethos of "entrepreneurs championing entrepreneurs" and to the opportunity of working with a top-class global team to add value to Nigerian businesses.

The beauty of EntrepreneurCountry is that it provides a risk-free, low-cost medium through which digital entre-preneurs can discover new avenues for investment, business and strategic alliance. Additionally, corporates and investors can find those under-the-radar digital businesses around the world that are creating potentially game-changing technologies and applications.

Through our website, weekly digests, online publications and events, we will give investors, digital entrepreneurs and corporates a front-row seat on the action within the Nigerian and global digital space, and a platform for sharing ideas, knowledge and building profitable relationships.

Welcome to EntrepreneurCountry.

nkiru.asika@entrepreneurcountry.com

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Nkiru Asika

Nkiru Asika

Nkiru is the EntrepreneurCountry regional partner in Nigeria. Nkiru's background spans publishing, journalism, PR, television production, events, training and consulting in Nigeria, UK and USA. Her professional achievements include: producing major TV projects from historical documentaries to popular reality shows (e.g. Big Brother Nigeria, The Apprentice Africa, Dragons Den) and more; working as Convener of Creative Careers Fair 2010 and Forum for Financing Creative Business 2012; co-producing, Social Media Week Lagos 2013; National Press Club of America Award-Winner 2003. She has also been published in over 20 global publications and is a frequent speaker on the creative industries in Africa.

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