What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Digital Ecosystems


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Nigeria

Africa: The New Technology Frontier

Written by Eunice Baguma Ball on Monday, 16 March 2015.

For a while now, Africa has been considered an increasingly important market for global business.

However, not until the last decade has it been looked at seriously as a source of growth opportunities in the technology sector.

Now as Africa's billion-plus population continues to adopt technology at unprecedented rates, international tech powerhouses are increasingly targeting Africa for investment and new growth opportunities.

8 NIGERIAN STARTUPS TO WATCH IN 2015

Written by Seyi Taylor on Thursday, 13 November 2014.

2014 has practically ended and we've seen the new and the old in startups. It's been a year for new arrivals and old giants but these are the Nigerian startups we think you should be monitoring closely in 2015.

EntrepreneurCountry Launches in Nigeria: The Next Innovation Frontier

Written by Amit Pau on Tuesday, 12 August 2014.

In early July, I visited Nigeria for the first time, filled with excitement at the busy few days ahead – I was to deliver a keynote at the World Pension Summit in the capital city of Abuja and then launch EntrepreneurCountry Nigeria in the commercial nucleus, Lagos. I was also a little apprehensive given the generally unfavourable reports that one tends to hear about Nigeria.

EntrepreneurCountry Launches in Nigeria

Written by Nkiru Asika on Friday, 18 July 2014.

Nigeria is entrepreneurcountry. Nigerians are highly entrepreneurial, always hustling – in a positive sense – to improve their lot and build a better life for their children. The future of digital business in Nigeria is particularly bright because of a number of factors: first our overwhelmingly youthful populace – 70per cent are under the age of 30 – are digital natives, exposed, engaged and hungry for all the opportunities that digital-enabled technologies offer; second, we are the fastest growing mobile market in the world, with more than 100 million active mobile subscribers, ready to absorb everything from mobile money to mobile content, apps that tackle social issues and more.

Africa and Nigeria: A Glimpse Into The New Age

Written by Enrique Garland on Wednesday, 16 July 2014.

Capital allocation in frontier markets have traditionally taken a small portion of emerging market portfolios, usually aimed at getting high-returns with limited risk exposure. With Brazil, Russia, India and China (BRIC) economy's stalling growth, frontier markets are increasingly perceived as an asset class in their own right.

EntrepreneurCountry Nigeria Launches in Lagos

on Tuesday, 08 July 2014.

Today, more than ever, the co-operation between corporate and startups is vital.
Corporates seek innovation, new ideas for revenue stream differentiation, and young start-ups are in need of a way to scale their businesses, where their innovative solutions can achieve their potential. entrepreneurcountry was created to help 'David and Goliath Dance'. We help Corporates reduce the cost of discovering the 'Digital Enablers' and also reduce the cost of disruption by Digital Enablers. It all happens at www.entrepreneurcountry.com and across the European continent.

Introducing Tutor.ng: a new online learning platform

Written by EntrepreneurCountry Global on Tuesday, 08 July 2014.

Africa's digital startup community has long battled with its unique internet challenges (penetration currently stands at just 16%), but the best entrepreneurs have always found a way through. That's certainly been the case for the latest David to enter the ring - Nigerian online learning platform Tutor.ng. The fledgling company has impressive aspirations to change the way people are educated in Nigeria and, eventually, across the whole of the African continent.

The World Pension Summit Africa Special takes off in Abuja

Written by EntrepreneurCountry Global on Monday, 07 July 2014.

The World Pension Summit Africa Special has officially kicked off in the Nigerian capital of Abuja today, in what looks set to be an informative and insightful two days. Partcularly if today is anything to go by.

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