Sapama offers helping hand to Kenyan estate agents
The competition in the online property listings market is certainly fierce, but exciting Kenyan startup Sapama is innovating its way to the top. And founder Edwin Mugendi plans to make the most of its market share by shaking up the sector in the process.
The original Sapama platform went live in November 2013, offering all stakeholders in the property sale and rental market a new way of doing business. Its clean, functional design make it quick and easy for prospective purchasers and tenants to use, while estate agents are benefiting from Sapama's innovative microsite options. In Mugendi's words, it "allows the agents to have websites that only have their properties, logo, vision, mission, contact details and a contact form."
In short, Sapama is working to cut down the communication gaps in the property market. But while Mugendi is aware of the need to stay at the cutting edge to keep building his market share, he also has a vision to harness his growing network of agents. He plans to foster growth by expanding Sapama's offering with an online property management portal to help users manage records, legal agreements, properties and correspondence between agents, tenants and landlords. With this additional functionality, Sapama will become the most sophisticated tool on the market.
As well as adding value to the growing Sapama network, this model will help encourage customer retention, and help to build a large, loyal client base. This approach makes this innovative David an attractive proposition to the industry's Goliaths, who are continually on the look out for way to nimbly drive their own expansion. And with expansion into Ghana and Nigeria on the cards, it may only be a matter of time before the offers come flowing in.