What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Smart Cities and Transportation


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Israel

Social Responsibility: The Tech Industry's Next Frontier

Written by Credit Suisse on Thursday, 05 May 2016.

shlomoShlomo Dovrat, pioneering entrepreneur and general partner of Israeli VC Carmel Ventures, believes that the tech industry is in good financial shape. But the industry must do more to fulfill its social responsibilities, he argues.

Attitude, Boldness and Creativity - The ABC of Start-Up Cultures Worldwide

Written by Omer Shai on Wednesday, 30 April 2014.

Silicon Roundabout, Wadi, Plateau, Docks, Health – just some of the growing number of start-up hubs popping up around the globe. As an early member of the team at Wix.com, headquartered in Tel-Aviv, I'm often asked how a small country like Israel can have such a world-dominating start-up culture.

PayCorp Agrees Bright Office Payments Deal

Written by EntrepreneurCountry Global on Wednesday, 16 October 2013.

Payments solutions business Pay Corporation, part of Boxhill Technologies PLC, has signed an agreement with CRM software business Bright Office, further extending its reach outside of the gaming and lottery sectors.

An Open Door To Funding For Entrepreneurs

Written by EntrepreneurCountry Global on Tuesday, 15 October 2013.

On Friday 1st November, the Crowdfunding: Deep Impact Conference will be offering a once in a lifetime opportunity to hear from the founders of various crowdfunding platforms, as well as meet with likeminded business owners and investors. 

Tech Startup's are the Apple of Nigeria's Eye

Written by EntrepreneurCountry Global on Wednesday, 25 September 2013.

The race to win superiority in the mobile GPS market is becoming increasingly more intense, with Google and Apple seemingly fighting tooth and nail to outdo each other's latest advance.

Israel Internet Startups Snowball

Written by Kelly Dolan on Tuesday, 24 September 2013.

Israel's reputation as a 'startup nation' has attracted plenty of attention and big business from foreign investors. This has been particularly beneficial for Israeli internet companies, with American firms harnessing their untapped potential by injecting venture capital and acquiring entrepreneurial young enterprises at a startling rate.

Entrepreneurship in Israel: The Solution to Conflict?

Written by Martina Keens-Betts on Tuesday, 24 September 2013.

I’m a big fan of Israel, having spent a period on a Kibbutz in the North of the Country in the eighties, followed by Christmas in Eilat in 1999. I also work full-time in the Arab world, so I feel very sympathetic towards the Middle East generally, which was why I chose to spend Christmas 2012 in the Holy Land.

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