What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Retail


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Smart Cities and Transportation


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Ireland

WHEB invests in Mcor Technologies Ltd.

Written by EntrepreneurCountry Global on Tuesday, 17 June 2014.

WHEB Partners, the London and Munich based private equity fund manager, has invested €6.6m of growth capital in Mcor Technologies Ltd (Mcor). Mcor provides the world's most affordable, full-colour and eco-friendly 3D printers. The company is based in Dunleer, Ireland.

The Magic of the Irish: Dublin’s Resurgence on the Global Tech Scene

Written by Mark Suster on Monday, 10 February 2014.

I wrote this on my flight home from f.ounders & Web Summit in Dublin, Ireland late last year. I think I was too hung over to finish it, hit publish and move on. So here is attempt two now that the alcohol is mostly out of me.

PayCorp Agrees Bright Office Payments Deal

Written by EntrepreneurCountry Global on Wednesday, 16 October 2013.

Payments solutions business Pay Corporation, part of Boxhill Technologies PLC, has signed an agreement with CRM software business Bright Office, further extending its reach outside of the gaming and lottery sectors.

An Open Door To Funding For Entrepreneurs

Written by EntrepreneurCountry Global on Tuesday, 15 October 2013.

On Friday 1st November, the Crowdfunding: Deep Impact Conference will be offering a once in a lifetime opportunity to hear from the founders of various crowdfunding platforms, as well as meet with likeminded business owners and investors. 

Solving Ireland's Economic Downturn

Written by Will McKee on Wednesday, 25 September 2013.

I have checked, and neither Nostradamus nor Old Moore have predicted the full impact of Ireland's current economic mayhem. Nor have they identified the actions that a business should take in response.

Burberry Brings Bricks and Mortar Back to Life

Written by Linda Peters on Monday, 23 September 2013.

When Burberry announced that its flagship London store would become a physical manifestation of its website, the luxury world jolted to reality.

Is Software Now Eating The Rag Trade?

Written by Joe Haslam on Sunday, 22 September 2013.

Even by the standards of Silicon Valley, where dramatic predictions are as common as hot dinners, to say that “Retail is Dead” is still quite shocking. What, you mean dead dead, not just say, resting? Yes, that is what Marc Andreessen of Venture Capital firm Andreessen Horowitz recently told PandoDaily's Sarah Lacy.

Healthcare Desperately Needs More Entrepreneurs

on Sunday, 22 September 2013.

At first glance the title of this piece may sound counter-intuitive to some readers. After all, there have been phenomenal advances seen in healthcare over the last two decades. Advances in diagnostic processes and treatments have given us state of the art scanners and robotic surgery. The development of new drug therapies have enabled physicians to substantially extend life, and sometimes even offer cure, to those with previously terminal diagnoses. So surely everything is ticking along nicely in the land of healthcare innovation?

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