What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Smart Cities and Transportation


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Germany

Why Berlin is leading the way for entrepreneurs

Written by Julie Meyer on Thursday, 04 December 2014.

These days, when someone asks me where I live, I tell them it's seat 2B on a British Airways flight en route to a city in Europe or Africa. Along with Amit Pau, the managing director of my firm, I'm building EntrepreneurCountry Global to help non-technology mid to large enterprises to embrace their digital future.

IBM Opens Up Endless Possibilities For Entrepreneurs

on Tuesday, 19 August 2014.

IBM are passionate about building an entrepreneurial ecosystem, and we are delighted that they have become a global founding partner of entrepreneurcountry. IBM share the entrepreneurcountry ethos and are committed to supporting global entrepreneurs.

Tado takes on Google-owned Nest

on Tuesday, 29 July 2014.

The battle to solve the world's energy crisis is hotting up as companies compete to find innovative solutions to common household inefficiencies.

BitXatm to bring 1000 bitcoin ATMs to America

on Tuesday, 29 July 2014.

The digital currency bitcoin is experiencing a global boom, and Germany's BitXatm is looking to capitalise on it. The Munich-based startup is aiming to create the largest bitcoin ATM network in the US, having partnered with Californian startup CryptVision.

Wywy embraces Ecosystem Economics to go global

on Tuesday, 29 July 2014.

Breaking into the US marketplace in any industry is no easy task. But one startup from Germany is subverting that trend and has started to make tangible headway across the Atlantic following an ambitious acquisition.

Interview with Raffaela Rein, Founder of CareerFoundry

Written by EntrepreneurCountry Global on Tuesday, 29 July 2014.

Raffaela is founder and CEO of CareerFoundry, Europe's leading CPD (continued professional development) platform for the tech industry. Before CF, Raffaela helped found three e-commerce companies for Rocket Internet in South East Asia (in China, Australia, Taiwan) and has consulted companies such as Etsy and Axel Springer as a Partner at Satorion Partners. I spoke to her about CareerFoundy and its attempts to revolutionise education and employment. 

Sebastian Diemer and the rise of Kreditech

Written by EntrepreneurCountry Global on Friday, 25 July 2014.

Kreditech is an innovative new business located in Hamberg, Germany . Sebastian Diemer is a serial entrepreneur whose rise to prominence has been both swift and impressive. The 26-year old is a graduate of the London School of Economics, following which he held the position as Global Expansion Manager at the Berlin-headquartered Rocket Internet. Now he has his sights set on becoming "The Amazon of Consumer Lending" through his latest start-up.

Start-up Profile: Maker Cloud, Berlin

Written by EntrepreneurCountry Global on Saturday, 19 July 2014.

Maker Cloud is an open, community-driven manufacturer directory, where makers, start-ups and inventors can get access to, share and ask for maker-proven manufacturers for plastic, metal, wood, fabric and electronic parts. Maker Cloud gives even the smallest town a platform to compile and share its manufacturing responsibilities and opportunities. Their mission is to simplify manufacturing and to empower passionate makers to disrupt the product paradigm of the old mass manufacturing mind set.

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