What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Case Studies


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Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Media


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Retail


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Smart Cities and Transportation


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France

Étude de cas: Switchless/BitX

Written by EntrepreneurCountry Global on Thursday, 11 February 2016.

Les devises virtuelles telles que Bitcoin sont présentées comme l’avenir du système financier. Ces monnaies cryptographiques s’appuient sur un système décentralisé – une sorte de grand livre comptable public où toutes les transactions sont enregistrées et cryptées sur la chaîne de blocs.

Étude de cas: plateforme de relation client

Written by EntrepreneurCountry Global on Tuesday, 09 February 2016.

Cette plateforme CRM permet aux agences de voyages de gérer leur relation client à travers plusieurs canaux de communication – appels, SMS, chats et emails.

Étude de cas : Norwood Systems Ltd (ASX:NOR)

Written by EntrepreneurCountry Global on Friday, 05 February 2016.

Julie Meyer, PDG d’Ariadne Capital et Paul Ostergaard, fondateur de Norwood Systems ont tous deux étudié à l’INSEAD. World Phone, le produit phare de Norwood Systems, est une application révolutionnaire qui permet aux voyageurs de passer des appels internationaux en passant par des opérateurs téléphoniques locaux. Présente dans plus de 90 pays, cette application a déjà reçu de nombreuses récompenses.

Étude de cas: Object Matrix

Written by Julie Meyer on Friday, 05 February 2016.

Saisir l’entrepreneur pour le faire grandir

Étude de cas: un grand groupe technologique

Written by EntrepreneurCountry Global on Friday, 05 February 2016.

La disruption c’est un changement de paradigme où de nouveaux acteurs voient le jour grâce à leurs offres novatrices.

Étude de cas: l’industrie de l’assurance

Written by EntrepreneurCountry Global on Friday, 05 February 2016.

L’industrie de l’assurance est sujette comme toutes les autres industries à l’inévitable force de la disruption digitale. En plus de la menace posée par les nouveaux entrants, le marché de l’assurance est en pleine transformation structurelle et réglementaire.

Étude de cas : l’industrie bancaire

Written by EntrepreneurCountry Global on Thursday, 04 February 2016.

Les plateformes telles que Google, Amazon, Facebook et Apple (GAFA) passent d’innovations en acquisitions ‘ubérisant’ toutes les industries sur leur passage  - Musique, Médias et Télécoms. Google s’est offert Nest, fabricant de thermostats connectés, pour 3,2 milliards de dollars tandis qu’Apple a lancé son portefeuille électronique Apple Pay. En moins de 15 ans, la capitalisation boursière combinée de GAFA a atteint plus de 1,7 milliard de dollars avec un chiffre d’affaires agrégé qui s’élèverait à plus de 300 milliards de dollars.

France: the new hub for entrepreneurs

Written by Julie Meyer on Thursday, 19 March 2015.

As I walked away from my father at San Francisco airport that early September day in 1988 to board my flight to Paris, I overheard him turn to my stepmother and say, "Don't worry — she'll be back soon, she doesn't have that much money." I spun around and said, "Ha! I think I'll just stay over there all my life!" And so my love affair with Paris began... staying seven years through an INSEAD MBA and from a pre-Maastricht France to one that was hurtling towards the euro.

What Paris Taught Me

Written by Julie Meyer on Tuesday, 13 January 2015.

je suis charlie

As I walked away from my father at San Francisco airport that early September day in 1988 to board my flight to Paris, I overheard him turn to my stepmother and say, 'Don't worry – she'll be back soon; she doesn't have that much money'. I spun around and said, 'Ha! I think I'll just stay over there all my life!' And so my love affair with Paris began...... staying 7 years through an INSEAD MBA and from a pre-Maastricht France to one that was hurtling towards the Euro.