Lyyti: revolutionising the events software market
Finnish events management startup Lyyti has recently landed another new high-profile customer. Be Viacom, provider of marketing solutions for global brands including Comedy Central and MTV, joins a growing army of companies who use Lyyti's software to organise over 30,000 events worldwide each year. The question is, why are businesses flocking to adopt Lyyti's offering?
Lyyti CEO Petri Hollmen explains "Over 95% of corporate events are private and non-ticketing, and this isn't where the current big players focus... most internal corporate events, such as seminars and HR training, are still managed manually and that's where we step in".
Where companies once would have juggled phone calls, email groups and Excel spreadsheets, Lyyti provides a single online tool to store and manage event logistics. Lyyti has made its software indispensable by developing tools including corporate event analytics and CRM integration, which are key services for its core B2B market. These sit comfortably alongside the general event management solutions, like QR code ticketing, that already feature in Lyyti's repertoire.
This kind of strategic product development is fuelling rapid growth at Lyyti - and it's an encouraging model of success for other nimble, problem-solving startups.