What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

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Finland

2013 sees highest rate of investment for Nordic startups

Written by EntrepreneurCountry Global on Tuesday, 08 July 2014.

The Nordic regions may be associated with cold and dark winters, but they're fast becoming a hotbed for startup communities - and investors are helping to stoke the fire.

Lyyti: revolutionising the events software market

Written by Amit Pau on Tuesday, 08 July 2014.

Finnish events management startup Lyyti has recently landed another new high-profile customer. Be Viacom, provider of marketing solutions for global brands including Comedy Central and MTV, joins a growing army of companies who use Lyyti's software to organise over 30,000 events worldwide each year. The question is, why are businesses flocking to adopt Lyyti's offering?

Arctic15: matching David with Goliath

Written by EntrepreneurCountry Global on Wednesday, 14 May 2014.

Finnish blog ArcticStartup is preparing to hold its third annual Arctic15 conference on the 27/28 May in Helsinki and, as its official title (Arctic 15: Exit Path) suggests, it looks set to deliver value for the whole startup lifecycle, from inception right up to exit. And matching David to Goliath is one of its primary aims.

Finland’s Senseg raises $6million for its innovative 'Feelscreen' technology

Written by EntrepreneurCountry Global on Wednesday, 14 May 2014.

Building on the technological foundations laid by the likes of BlackBerry and Nokia, Senseg - the latest in a long line of disruptive Finnish startups - is aiming to revolutionise the way we interact with our smartphones and tablets. Following on from a successful $6million fundraise led by NXP Semiconductors, Senseg is ramping up the commercialisation of its "Feelscreen" haptics technology, which allows smart device users to "feel" different textures directly on their screen.

PayCorp Agrees Bright Office Payments Deal

Written by EntrepreneurCountry Global on Wednesday, 16 October 2013.

Payments solutions business Pay Corporation, part of Boxhill Technologies PLC, has signed an agreement with CRM software business Bright Office, further extending its reach outside of the gaming and lottery sectors.

An Open Door To Funding For Entrepreneurs

Written by EntrepreneurCountry Global on Tuesday, 15 October 2013.

On Friday 1st November, the Crowdfunding: Deep Impact Conference will be offering a once in a lifetime opportunity to hear from the founders of various crowdfunding platforms, as well as meet with likeminded business owners and investors. 

Finnish Company Transform Online Images Into Virtual Storefronts

Written by Kelly Dolan on Wednesday, 25 September 2013.

Finland might not be on most people's startup radars, but to my mind, it's a country we might all do well to pay a little more attention to in the new few years.

Is Software Now Eating The Rag Trade?

Written by Joe Haslam on Sunday, 22 September 2013.

Even by the standards of Silicon Valley, where dramatic predictions are as common as hot dinners, to say that “Retail is Dead” is still quite shocking. What, you mean dead dead, not just say, resting? Yes, that is what Marc Andreessen of Venture Capital firm Andreessen Horowitz recently told PandoDaily's Sarah Lacy.

Healthcare Desperately Needs More Entrepreneurs

on Sunday, 22 September 2013.

At first glance the title of this piece may sound counter-intuitive to some readers. After all, there have been phenomenal advances seen in healthcare over the last two decades. Advances in diagnostic processes and treatments have given us state of the art scanners and robotic surgery. The development of new drug therapies have enabled physicians to substantially extend life, and sometimes even offer cure, to those with previously terminal diagnoses. So surely everything is ticking along nicely in the land of healthcare innovation?

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