Social Blink was proudly founded in June 2013, in a country where a single Tweet decreased the revenue of the biggest Mobile operator by 10% when it turned into an avalanche and launched a revolution; where the most watched TV talk show presenter was originally a sensation on social media; and where two revolutions were made and removed two presidents in a row (with the help of social media).
Yes, we’re talking about Egypt - a country where social media is not just about posting, sharing and commenting or tweeting, but rather a country where celebrities are not just actors and actresses, but famous “Tweep" personalities and people leverage social media in unconventional ways to create change. Yes, Social Blink is made in Egypt.
The “A-Ha Moment” for Social Blink came when they were researching social media for their day jobs, in particular around community and competitive analysis, and how those areas link to campaigns and generating social stories. Through this research, they discovered they were able to establish a direct relationship between the Egyptian culture and social identities. They also realised that no other companies were filling this gap. Their vision is “To make social media one of the best means for businesses to develop in a way that best matches society needs and demands,” especially in the Middle East North Africa (MENA) region, where social media analytics still isn’t embraced by large corporations to a wide degree. However the technology is robust and scalable enough to be effective in ecosystems that are social media-analytics early adopters.
So, what is Social Blink? Because Egypt is different, so is Social Blink. Social Blink has its own social media assessment system developed in-house, so that they don’t miss a single word (sentiment and language) sent across social media in the country. This approach helped Social Blink, in less than two months, partner with Coca-Cola Egypt to provide Facebook performance insights and competitor benchmarking, as well as complete social media management for the top pre-paid card (OneCard) in the Middle East (Egypt, Saudi Arabic and the United Arab Emirates (UAE)) with impressive results detailed later. One of its greatest assets is its performance tracking systems, for self and competition, which allows for the following;
In a blink, an executive summary dashboard is always available at the tips of your finger through your smartphone or web browser.
Social Blink offers a real community, full-interaction, analysis module that insures nothing is left to chance; good posts/tweets are evident from both company agents as well as evangelist community members, and are fully measured and reported on, closed-loop back to you.
Who’s the winner? Which campaign is the most effective? How does your company measure up against the competition in the Middle Eastern marketplace? Social Blink provides a detailed, down-to-the-word, and (as always), in a blink, fluent natural language processing sandbox look-and-feel, where.
Allows you to create your own social media immunity system, know who are your best, most valued, community members, and encourage them to continue on this path; knows who are your worst social media detractors, and develop a strategy to neutralize them. Every word Social Blink analyses helps create and redefine your strategy.
Justin Timberlake just said something about your business—you want to know! Would you wait a few hours until, by chance, you discover it and are able to respond? No! With Social Blink you can be responding immediately and making sure the social media wave is always tipping positively in your favour.
Language is not a barrier. Social Blink started in a country with Arabic as the native language (but English frequently interspersed) it has built its own proven English and Arabic-language sentiment analysis system that covers six emotional states and adaptively learns based on your company’s style and input.
Non-Conventional Community management. This means not only hearing the community, but listening to it. What are the intrinsic community values and interests, especially those not related to the business? Periodic testing runs. Random topic campaigns are launched, and responses and engagement are classified. Knowing how your community reacts to triggers helps you gain insight on what matter to it.
Be the trusted adviser. People trust in your brand based on values that you can repeatedly demonstrate and reinforce through your social media presence. Surprise and go beyond customer expectations. Planned surprises with specific campaigns can launch social media avalanches (a la the Egyptian Revolution). Gamification. As a separate service, but according to the need and the community composition, gamification can be an extremely powerful approach that Social Blink utilizes on your behalf.
Social Blink partners with corporations to influence customer perspective/consumer sentiment about their corporate brands, transforming social perception towards a company from a “Product Provider” into a "Value Provider.” This approach not only increases customer trust and loyalty to the brand, but also promotes brand evangelism.
Partnerships? Yes, please.
Recently, Social Blink has partnered with OneCard, the leading pre-paid card in the middle-east (Egypt, Saudi Arabia and the UAE). The OneCard commercial team was amazed to find Facebook insights and huge enhancements to their current offering.
How did this happen!? Social Blink monitoring uses its sophisticated system to engage the customer (in this case, OneCard) based on detected/discovered behaviours and interests managed to position OneCard ahead of its peers in social media activity with impressive enhancements in all social media indicators, also tightly monitored by Blink system.
These indicators include factors such as:
Total Fan stats
Likes trend analysis
Head to head (vs. competitors)
Now OneCard is able to: 1. Identify successful campaigns (promotional or awareness) 2. Define future direction. More sense of direction extracted from analysing the customers themselves. Increased and healthy engagement (evident in presented curves) gives clear indication where to go.
OneCard is able to analyze its community and understand the different interests this community has, so they can design suitable content in the most engaging way. People loved what they saw, and started to engage and share content - liking and commenting or tagging their friends – so that more people were attracted to the brand and sharing; hence reach was boosted –as shown in the graphs below. The OneCard community has now become loyal advocates, which gave the brand the exposure it needed through organic promotion.
What’s next for Social Blink? Social Blink already signed with Coca-Cola Egypt for a monthly evaluation and campaign evaluation, with a first official output the fall, 2013. The pilot was carried out in July and August 2013 and approved by Coca-Cola Egypt. The entire social media report can be shared upon request—please contact firstname.lastname@example.org for more information.
My name is Chandra Jacobs and I am the Founder of tripchi, a mobile app that helps you make the most of your time at the airport
I have a background in tech, innovation and product development, especially as applied to web and mobile apps in the entrepreneurship arena, but have recently moved more into marketing and strategy post-MBA, as well entrepreneurship. As a product marketer, I have gravitated toward digital marketing as well as analytics/data mining, which fits well with my techie geek bent.
I love creative and challenging projects in the emerging technology product space, and have a passion for travel, so I thought why not combine these interests? This led me to launch my latest startup, tripchi. Having been a business traveler for 8+ years, I know what it’s like to be living out of airports—you feel like you’re wasting all sorts of time that you don’t have, while simultaneously being bored. What if there was a way to help you spend your time in the airport in ways you actually enjoyed? Well, that’s what tripchi is for. tripchi is a mobile app that helps you make the most of your time in the airport. We serve up recommendations of things to do while you're waiting for your flight with targeted offers based on your flight information and interests. Whether it's dining, shopping, charging, finding a lounge, meeting up with other travelers, or exploring interesting things the airport has to offer, such as special exhibits, tripchi has you covered.