Case Studies


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Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Media


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Retail


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Smart Cities and Transportation


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Retail


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Articles tagged with: media

Andrea Febbraio on the workings and future of the Mobile Advertising Industry

Written by Dan Ginger on Tuesday, 13 January 2015.

A speaker at this year's EntrepreneurCountry Forum on the 3rd February, Andrea Febbraio founded Ebuzzing – now Teads – in 2011. An expert on the advertising industry, Andrea directed Ebuzzing to annual revenues of €100million, and here gives us a crucial insight into the dynamic and rapidly developing mobile advertising industry. EntrepreneurCountry Global spoke with Andrea about the workings of the industry and what we can expect to change in the future – to hear more from Andrea regarding the emergent advertising industry, be sure to buy your EntrepreneurCountry Forum ticket here.

Welcome to EntrepreneurCountry – a Master Class to Kick off 2015

Written by Julie Meyer on Monday, 05 January 2015.

I. The Problem

The Digital Disruption is facing and racing at everyone. The pace of change due to the shift from a linear to network world means that you probably are worse off compared to this time last year in terms of dealing with that Disruption, unless you have fundamentally changed your organization, team and approach to how you build your business.

Peter Schrøder of Egmont Publishing on Innovating Media

Written by Dan Ginger on Friday, 19 December 2014.

Peter Schrøder has worked in New Media for the past 15 years, in both small and large corporations all focusing on global roll-out. He also has experience in VC and in co-investing himself with Business Angels. Peter has a strong background working in industries where technology is the enabler and digital disruptor – Digital Davids influencing the industry ecosystem and organising the Ecosystem Economics™ of the sector to transform and innovate.

Heiko Schmidt – The Musical Money Maker

Written by Dan Ginger on Wednesday, 17 December 2014.

Heiko Schmidt is a successful songwriter and producer turned entrepreneur. Having studied sound engineering and production in Berlin, Heiko is now CEO of Parasongs International music publishers and record label, and the CEO and Founder of Gideen – a Los Angeles based technology firm seeking to optimise the financial performance of music records by applying shared economy and crowdsourcing principles. Gideen monetizes underperforming music records by enabling influential 'gatekeepers' to personally invest into songs, incentivising marketing and distribution.

BeatThatQuote's Judo Move: How To Outdo Google

Written by Julie Meyer on Monday, 01 December 2014.

As the European Parliament approves the break-up of Google, and Europe across the board targets US internet firms with regulation, we are failing to think deeply about how Europe (and the rest of the world) can win, not just lose less quickly and not as devastatingly.

How Starcom MediaVest Balance Global and Local brand Strategies in the Digital Age

Written by EntrepreneurCountry Global on Monday, 10 November 2014.

Celebrating 20 years with Starcom MediaVest Group (SMG) this year, Matt Blackborn has witnessed great changes in the global media landscape over the course of his career. Having spent his formative years with Leo Burnett, Matt has since held numerous positions within SMG and in 2012 was appointed the group's President of Emerging Markets. He has helped steer the company through the launch of Starcom in the UK and various mergers, and has achieved success running the group's operations in Dubai.

Success Story: How A French Entrepreneur Saved La Tribune

Written by Robin Lent on Monday, 06 October 2014.

Jean-Christophe Tortora, CEO and owner of France's La Tribune took time out to talk about the newspaper he took over two and a half years ago. 

Can the Cloud Help Break the Power of the Buzz?

Written by Donna Nichols on Wednesday, 10 September 2014.

Who'd have thought that a website known for its funny videos of cats and for starting the now ubiquitous 'list culture' would have the power to strike fear in the heart of the heavyweights of the media industry?

DISRUPTING THE MEDIA DISRUPTORS

Written by Stefano Hatfield on Sunday, 31 August 2014.

In August, the media world sent itself into its latest panicky frenzy via the news that the US venture capital firm Andreessen Horowitz had invested some $50m in Buzzfeed, the eight-year-old viral internet site. Not only did this value Buzzfeed at $850m, but the comparison which left commentators frothing was with the $250m the Amazon founder Jeff Bezos paid for the Washington Post last year: "Buzzfeed is worth three times as much as The Post?"

Interview with Benjamin Morse and Richard Mason, Founders of Orson & Co

Written by EntrepreneurCountry Global on Wednesday, 27 August 2014.

Benjamin Morse and Richard Mason are the founders of Orson & Co, a digital platform that makes an entirely new literary medium possible. Reluctant to call them ebooks, the founders have called their digital editions 'lumes' that allow you to listen to the book as well as simply reading it. They are full of unique, curated content and aim to delve a lot deeper than a typical black and white ebook. Their technology adds texture, not distraction and makes for an intense imaginative experience. I spoke to Mason and Morse about their product and how they saw the publishing industry changing over the next few years.

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