Case Studies


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Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Media


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Retail


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Smart Cities and Transportation


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Insights

EntrepreneurCountry Insights keeps citizens informed about the latest global technology and innovation trends. Here is a record of all the articles, case studies, reports and contributions EntrepreneurCountry has published in its digital newsletter Insights since 2008.

Articles tagged with: 2012

New Data Protection Regulation Pose Huge Risk to Marketing Industry

Written by EntrepreneurCountry Global on Thursday, 26 January 2012.

The Direct Marketing Association has announced that the European Commission has proposed a reform on data protection legislation that could have serious financial consequences for UK businesses.

‘If You’ve Got The B***s To Do It, It’ll Happen’ - Adventure Bars

Written by Robert Craven on Wednesday, 25 January 2012.

It’s a bit like riding a Burning Red Mustang Sally through Key West with an Umpa Lumpa whilst Ziggy Stardust has Sex On The Beach with a Porn Star… That was my introduction to Adventure Bars!

Want to know how to kick start a family business? Ask Barry...

Written by Christina Richardson on Tuesday, 24 January 2012.

...or us for marketing it course, but for the purposes of this blog, we have the inside line from the man who has done it for his heritage family business, Aspall - makers of ciders, vinegars and fruit juices.

How to Value Your Business – Finance 101

Written by Nasir Zubairi on Monday, 23 January 2012.

Spreadsheets, revenues, customer acquisition costs, EBITDA, cash flow, burn rate....words that can make entrepreneurs turn to stone in fear and their anxiety bubble to bursting. There is no magic formula to making a small business become a great business, but there is a golden rule for ensuring the path is smooth; the management team, especially the CEO, need to live, breathe and dream the business financials.

B2B Marketing: How Not to Use Social Media

Written by EntrepreneurCountry Global on Wednesday, 18 January 2012.

If you’re a B2B marketer planning to use social media to target prospects, here’s a cautionary tale about how not to do it…

2012: The Year That Social Media Became Exhausted

Written by Robert Craven on Wednesday, 11 January 2012.

According to Mashable 2012 is the year we exhaust social media.

Cheering up potential consumers is a great way to spread your brand message

Written by Christina Richardson on Wednesday, 11 January 2012.

The biggest challenge for any start-up or growth business is to build awareness – you need to make more people aware of your great brand. The same challenge applies even to the biggest brands of the world when they are launching new products but inevitably they usually have the budgets to do the job. Reaching your target consumer is no easy task when the average person is exposed to 5000 brand messages every day, but there are creative ways to both reach them and cut through the noise.

Budgeting and forecasting – don't be taken by surprise!

Written by Guy Rigby on Monday, 09 January 2012.

You will have to deal with many unexpected events during your business life, but by ensuring you do everything you can to anticipate scenarios and outcomes you’ll be better equipped for a fast and effective response as and when they arise.

Resolution #1 for 2012: Fight the Flab in Your Sales Pipeline

Written by Bob Apollo on Monday, 09 January 2012.

Happy New Year to you all. Let’s be honest - for many of our customers and clients, 2012 is shaping up to be a tough year. A year in which they are going to be reluctant to spend money unless they can see a clear return. And, just as many of us are having to rein back from seasonal over-indulgence by going on a diet, I’m going to suggest that your most important New Year Resolution must be to Fight the Flab in Your Pipeline…

CBI, BCC, BRC and FSB pledge support for £1 billion Youth Contract to tackle unemployment

Written by EntrepreneurCountry Global on Monday, 09 January 2012.

The pillars of British business are formally backing the Government’s flagship programme to ensure every young person is either earning or learning through the Youth Contract, Deputy Prime Minister Nick Clegg has announced.

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