Entrepreneurs Jamie Turner and Guy Mucklow are proof that there is no single recipe for creating a successful business. They set up Postcode Anywhere, a Worcester-based internet company that builds software services around data, almost by accident after their dotcom start-up for the pub industry failed to take off. “We wanted to keep doing something and generate some income,” says Turner, IT Director. And, using some new Microsoft software, Postcode Anywhere was born.
They had planned their first venture down to the smallest detail, but Postcode Anywhere started life in 2000 without a business plan and evolved as they began to build it. “We ran with what felt right rather than being prescriptive about it. It is the anti-MBA approach,” says Turner. “We became more strategic in the way we managed things as we grew.”