Supplying equipment and consumables to the caravan and narrowboat markets doesn’t sound very glamorous. But with turnover up a fifth since the start of the recession, Arleigh International must be doing something right.
Some companies don’t waste any opportunity, however small. Arleigh International is one of them. When you’re on hold, its switchboard doesn’t play some insipid version of Greensleeves or have a “business casual” voiceover artist telling you that your call is important. Instead, you get to hear about special offers and new products.
“Our customers are busy people,” says entrepreneur and chief executive Alastair Thomas. “They can learn something about our products, even in that short time on hold.” It’s a fairly typical approach from a man who’s been hands-on with the business since day one.