What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Digital Ecosystems


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Financial Services


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Health


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Media


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Retail


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Smart Cities and Transportation


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Czech Republic

Central European trade missions head to UK

Written by Glede Jung on Tuesday, 22 September 2015.

Central European startups are visiting the United Kingdom to build strategic business partnerships and strengthen commercial ties under the Ready to Go programme. Led by Australian-born Michael Jacobsen, these trade missions are designed to build a two-way traffic relationship beneficial to all parties involved. These early stage companies from a wide range of sectors hope to identify potential UK partners and expand their distribution reach, the core value proposition of Ecosystem Economics.

Roman Stanek - The Serial Entrepreneur Taking Ideas to the Clouds

Written by Dan Ginger on Tuesday, 23 December 2014.

Roman Stanek, one of the founding Ariadne Capital investing members, was born during the Communist regime in former Czechslovakia. His entrepreneurial streak started early - shortly after graduating from the Czech Technical University in Prague, he began building businesses. Despite not having access to a computer at school, he distributed U.S. software in Eastern Europe – but with the rise of the internet and the ability to download software online, his business vanished. However the idea that trade links between Eastern Europe and the US were strengthening inspired Roman to pursue this line of business again.

LIFTAGO: BUILDING A SMART CITY SOLUTION ON TOP OF OLD SCHOOL TAXI INFRASTRUCTURE

Written by EntrepreneurCountry Global on Friday, 07 November 2014.

Everyone probably knows Uber, Lyft and other services, disrupting the taxi and urban transportation industry. Being forced to think outside the box and inside Central European market conditions, Liftago came up with a different approach to innovate urban transportation.