What is Ecosystem Economics?

Technology is no longer an industry; it is a layer transforming all industries. So there is a lot to learn from how the tech platform companies have secured their dominant market positions today. They have understood some basic principles about the Future:

• Consumers are driving all purchases; the consumerisation of technology
• The world is driven by networks
• This in turn makes exponential growth the norm
• Costs are strictly aligning to revenue, and everything is moving to a unit economics basis

The question Ariadne started asking itself 8 years ago which led to the launch of EntrepreneurCountry in 2008 and the publication of Welcome to EntrepreneurCountry in 2012, is what happens to the rest of the world? Surely it can’t be that 25 tech platform businesses in Palo Alto clean up and everyone else goes bankrupt. So therefore?

What we realised an economic cycle ago and through our work in the tech industry for 25 years and with our portfolio companies for 15, is that the winners of this digital age are the companies who understand their role in the ecosystem and are organising the economics for it.

What Ariadne also knows:

• Disruptive tech happens at the beginning of a 6o to 80 year cycle; the second half of that cycle is when the establishment embraces it to get to the future and become part of the new common sense (Carlotta Perez)
• Transaction costs which corporations had been set up to aggregate are now possible at the individual level (Ronald Coase)
• Giving people assets drives them to create prosperity (Hernando de Soto)
• Early Adopters are critical to establishing the new common sense (Geoff Moore)
• In order to lead your industry, you don’t want to compete well, you want to create a new market space (Renee Mauborgne & Chan Kim)

We tie all of this up combined with our deep understanding of how companies we’ve advised and invested in have won over the past 15 years:

First Tuesday – connected a continent’s entrepreneurs with financiers
Espotting – first Pay Per Click business globally
Zopa – first P2P business globally
Monitise – created an economic model for mobile banking
Skype – enabled individuals with P2P connectivity
SpinVox – all B2B businesses are now B2C2B
SoundOut – the obvious goliath to go to market with tends to resist; reach out to all natural allies
BeatThatQuote – individuals should have an economic upside in the use of their data

EntrepreneurCountry enables mid to large enterprises to become Ecosystem Economics companies – enabling them to win in the digital age.

Because of the technology discontinuity that networks and exponential growth bring, you can’t get to the future from the present in a straight line. EntrepreneurCountry enables Goliaths to airlift themselves over the discontinuity into the future to iterate around hypotheses about their business and their industry. By testpiloting these hypotheses in the EC marketspace, they can create product / market fit for their new businesses.

Case Studies


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Brazil

Close Your Eyes And Jampp: An Entrepreneurial Journey

Written by Joana Picq on Tuesday, 29 April 2014.

I was born in Paris, grew up in Rio, studied in the US, lived in South Africa and Australia then worked at Microsoft in France and Germany, but when it came down to launching my first business I moved to London for it. There is something about the English speaking world that attracts task driven and results oriented people, making it an ideal environment to build something from nothing.

Small Businesses Can go Further by Exporting to Brazil

Written by Sarah Shields on Monday, 17 February 2014.

One international market that should be considered more by small businesses looking to expand is Brazil. In the past decade, Brazil has become one of the fastest growing emerging markets. It has the largest economy in Latin America and the seventh largest in the world; in 2012, it overtook the UK in the Centre for Economics and Business Research (Cebr) World Economic League Table.

Multilatinas: Made in Latin America, Gone Global

Written by Gabriela Castro-Fontoura on Monday, 16 December 2013.

Here's a challenge for you, name just two global companies that originated in Latin America. Tricky, right? Believe me, it will get easier as time goes by and "multilatinas" spread across the world.

Latin Americans and emails: the marmite situation

Written by Gabriela Castro-Fontoura on Tuesday, 29 October 2013.

Here's a test for you. If you smile while you read these phrases, you have done or attempted to do business with Latin America...

PayCorp Agrees Bright Office Payments Deal

Written by EntrepreneurCountry Global on Wednesday, 16 October 2013.

Payments solutions business Pay Corporation, part of Boxhill Technologies PLC, has signed an agreement with CRM software business Bright Office, further extending its reach outside of the gaming and lottery sectors.

An Open Door To Funding For Entrepreneurs

Written by EntrepreneurCountry Global on Tuesday, 15 October 2013.

On Friday 1st November, the Crowdfunding: Deep Impact Conference will be offering a once in a lifetime opportunity to hear from the founders of various crowdfunding platforms, as well as meet with likeminded business owners and investors. 

Startup Brazil Place Emerging Entrepreneurs on Fast Track

Written by Kelly Dolan on Thursday, 26 September 2013.

Business in Brazil is booming. The countries’ GDP is the 7th largest in the world, and its scale of manufacturing and industry is staggering.

Is Software Now Eating The Rag Trade?

Written by Joe Haslam on Sunday, 22 September 2013.

Even by the standards of Silicon Valley, where dramatic predictions are as common as hot dinners, to say that “Retail is Dead” is still quite shocking. What, you mean dead dead, not just say, resting? Yes, that is what Marc Andreessen of Venture Capital firm Andreessen Horowitz recently told PandoDaily's Sarah Lacy.

Healthcare Desperately Needs More Entrepreneurs

on Sunday, 22 September 2013.

At first glance the title of this piece may sound counter-intuitive to some readers. After all, there have been phenomenal advances seen in healthcare over the last two decades. Advances in diagnostic processes and treatments have given us state of the art scanners and robotic surgery. The development of new drug therapies have enabled physicians to substantially extend life, and sometimes even offer cure, to those with previously terminal diagnoses. So surely everything is ticking along nicely in the land of healthcare innovation?

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